Crowd Psychology is an artist book that examines the volatile nature of collective behavior. Engaging with Gustave Le Bon’s 1895 text The Crowd: A Study of the Popular Mind, this project interrogates the mechanisms that shape mass psychology—impulsiveness, contagion, suggestion, and the dissolution of individual identity within the collective. Le Bon described the crowd as a hypnotic entity, where rational thought is replaced by the magnetic influence of the group, and where ideas, once introduced, take on an unquestioned authority through affirmation, repetition, and emotional escalation.

Through a carefully curated juxtaposition of images, Crowd Psychology weaves together visual fragments from biology, science, history, warfare, art and design, the animal kingdom, medicine, ethnography, anthropology, and finance. This constellation of imagery reflects the many faces of crowd dynamics—from the natural world’s swarm intelligence to human history’s most charged political spectacles. By collapsing disciplinary boundaries, the work invites viewers to consider how these forces of mass influence operate across time and context, shaping the way we think, move, and act.

The book itself is structured in a way that mirrors the psychological mechanisms it explores. Visual affirmations are presented without explanation, demanding interpretation. Repetitive imagery echoes the ways ideas are reinforced within crowds, gaining power through sheer insistence. The logic of contagion is embedded in the sequencing, as motifs resurface and multiply, mirroring the uncritical absorption of emotion and ideology within collective settings. Suggestion takes hold through the interplay of images, where historical and contemporary references blur, implicating the viewer in the very process of interpretation and meaning-making.

See below video for the risograph edition.

Image List.